Sometimes, it’s the little things that count. Do you recall the last time you went grocery shopping? The checkout aisle was probably fully stocked with things like batteries, magazines, candy, and stain remover sticks. There’s a reason for that: the items are inexpensive, have a large mark-up, and are often desired or needed but left off the grocery list.
A recent study shows that 90% of surveyed grocery shoppers purchased something from the checkout aisle shelves within the last 6 months. Ninety percent! That number goes to show that selling add-on items at the point of purchase isn’t tough. Additionally, grocers have reported in that same study that those add-ons from the checkout shelves tossed an additional 8.8% onto their revenues.
But you’re not a grocer. So what kinds of add-ons can contractors offer to up their sales and increase margins? We’ve got a few ideas.
- Insulation Add-On: Attic hatch seals or door weather stripping; for new construction caulk double studs, top and bottom plates and window frames to increase comfort for the customer
- HVAC Add-On: Extra furnace filters or a yearly service contract provides convenience and value to the customer
- Window and Door Add-on: A window cleaning package will keep you in front of the customer after the initial installation
- Siding Add-On: An annual power-wash package will provide convenience for the customer
- Roofing Add-On: Annual gutter cleaning package can provide peace of mind for the customer
- Landscaping Add-On: Resealing of the pavers in 3 years will provide longevity for the work
The add-on possibilities are endless. Okay, maybe not endless… but the opportunities are huge. In the contracting business, the more you can stay in front of your customer the more likely they will use you for their next big project. The more value you can provide to your customer, even at a price, the more likely they are to call you for their next big project.
What add-ons could your company offer to increase your profit margins and provide customers with more value?
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