Blog

Sometimes, it’s the little things that count. Do you recall the last time you went grocery shopping? The checkout aisle was probably fully stocked with things like batteries, magazines, candy, and stain remover sticks. There’s a reason for that: the items are...

It is a well-known fact that customer retention is much more cost-effective than paying out the wazoo to acquire new customers but did you know that according to a study conducted by Harvard Business School, increasing customer retention rates by 5 percent increases...

Businesses large and small go to great lengths to find the most cost-effective marketing methods that appeal to their customer base. Traditional marketing techniques like radio spots, direct mail, and ad space are expensive and not nearly as effective as it once was....

As of December 2012, Facebook reported having more than 618 million active users on a daily bases. With that kind of traffic, it’s apparent you should be exploring ways to engage potential customers on Facebook. Too many companies merely throw up a Facebook Page,...