The handyman business has been around forever and it has no signs of slowing down as it’s a relatively easy business to start, it can pay well, and there always seems to be a demand for the handyman’s services. At JobFLEX we’ve found our product is very popular with handymen – and if you haven’t checked out our awesome handyman estimating software, shame on you! We’ve got a free trial and it’ll make your life easier, we promise!

Since we have so many handymen on our site learning about our product, we thought we would do some research to see where Handymen were the most popular, or at least most in demand, in the United States.

So, we did a little homework with Google’s Keyword Planner and discovered the most popular keyword searches for people seeking handymen on Google. We narrowed it down to the top 40 to keep it manageable. If you’re a handyman yourself, you might be interested in how potential customers are searching for you, so here’s that list, and the estimated number of times each phrase was searched the past year on Google.

Keyword Estimated Annual Searches
handyman 1,320,000
handyman services 217,200
handy man 145,200
handyman service 19,200
local handyman 19,200
handymen 19,200
handyman prices 15,600
home handyman 12,000
handyman business 8,640
find a handyman 7,080
handy man services 5,760
local handyman services 4,680
hire a handyman 4,680
handyman work 3,840
find handyman 3,120
handyman for hire 3,120
cheap handyman 3,120
handyman company 2,520
handyman repair 2,520
affordable handyman 2,520
handy man service 2,520
licensed handyman 2,040
handyman plumber 2,040
need a handyman 2,040
find local handyman 2,040
i need a handyman 2,040
home handyman services 2,040
handyman repair company 2,040
handyman needed 2,040
hire handyman 1,680
handyman reviews 1,680
how to find a handyman 1,680
local handyman service 1,320
handyman companies 1,320
professional handyman 1,320
handyman contractor 1,320
best handyman services 1,320
affordable handyman services 1,320
local handy man 1,320
handyman repairs 1,320

 

The results are pretty interesting, right? Who knew that the handyman was this requested on Google? Well, if you’re a forward thinking marketer, this is valuable information to have if you want to generate some more customers via search engines. We wrote up an SEO guide for contractors a while back and once you see the demand for these services you may want to read it and help your own cause as far as getting found by potential customers looking for a handyman on Google.

So while it’s nice to know how people are searching for handymen and how often they’re doing it that only tells us so much. Taking things a step further, we broke down the list by how often these terms were searched within each state. We also grabbed the 2015 population estimates for each state and did the math to find out which states are most in need of handymen per capita.

State Estimated Annual Searches Estimated 2015 Population Searches per 1,000 people vs. Average
 Delaware 5,880 945,934 6.22 213%
 South Dakota 4,920 858,469 5.73 196%
 North Dakota 4,080 756,927 5.39 185%
 Rhode Island 5,520 1,056,298 5.23 179%
 Wyoming 3,000 586,107 5.12 175%
 Virginia 41,040 8,382,993 4.90 168%
 Vermont 3,000 626,042 4.79 164%
 Alaska 3,120 738,432 4.23 145%
 New Hampshire 5,520 1,330,608 4.15 142%
 Hawaii 5,880 1,431,603 4.11 141%
 Maryland 23,760 6,006,401 3.96 135%
 Maine 5,040 1,329,328 3.79 130%
 Idaho 6,240 1,654,930 3.77 129%
 Montana 3,720 1,032,949 3.60 123%
 Nebraska 6,720 1,896,190 3.54 121%
 California 136,440 39,144,818 3.49 119%
 Florida 68,040 20,271,272 3.36 115%
 Nevada 9,480 2,890,845 3.28 112%
 New Jersey 28,920 8,958,013 3.23 111%
 Georgia 32,280 10,214,860 3.16 108%
 West Virginia 5,760 1,844,128 3.12 107%
 Texas 84,480 27,469,114 3.08 105%
 Massachusetts 20,760 6,794,422 3.06 105%
 Colorado 16,080 5,456,574 2.95 101%
 Utah 8,760 2,995,919 2.92 100%
 New Mexico 6,000 2,085,109 2.88 99%
 Illinois 36,960 12,859,995 2.87 98%
 Michigan 27,840 9,922,576 2.81 96%
 Arizona 18,720 6,828,065 2.74 94%
 Connecticut 9,840 3,590,886 2.74 94%
 New York 53,880 19,795,791 2.72 93%
 Washington 19,440 7,170,351 2.71 93%
 Kansas 7,800 2,911,641 2.68 92%
 Iowa 8,160 3,123,899 2.61 89%
 Missouri 15,600 6,083,672 2.56 88%
 Minnesota 14,040 5,489,594 2.56 88%
 Oregon 9,600 4,028,977 2.38 82%
 Arkansas 6,960 2,978,204 2.34 80%
 Ohio 26,640 11,613,423 2.29 79%
 South Carolina 11,040 4,896,146 2.25 77%
 Mississippi 6,480 2,992,333 2.17 74%
 Tennessee 14,160 6,600,299 2.15 73%
 Kentucky 9,360 4,425,092 2.12 72%
 Louisiana 9,600 4,670,724 2.06 70%
 Pennsylvania 26,160 12,802,503 2.04 70%
 North Carolina 20,400 10,042,802 2.03 70%
 Oklahoma 7,680 3,911,338 1.96 67%
 Wisconsin 10,920 5,771,337 1.89 65%
 Indiana 12,360 6,619,680 1.87 64%
 Alabama 8,880 4,858,979 1.83 63%

 

As you can see, the list is sorted from where handymen are most in demand per capita to the lowest. The “vs. Average” column is how that demand compares to the national average. So, if you’re a handyman in Delaware or South Dakota, your services are more sought after on Google than anywhere else in the country.

So, handymen, tell us your experiences? Do you find your state to be full of DIY types or more in need of your services?

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