If you’re a general contractor, you are probably aware of how important a website is to your business today. If you want to widen your reach, it’s very important that you create a website and/or blog to promote the products and services you offer. However, there’s one bit of a problem. If you want to ensure that people will be visiting your website and blog, and enjoy it, you have to deliver useful content related to your business.
Don’t worry, we’re here to help. Here are some of the basics that will allow you to create remarkable website and blog content online!
1. Originality Should Be a Top Priority
First if you want your prospective clients to easily find you, and have the idea that you’re one of the best contractors in the area then it’s important that you land on the first page of major search engines. For that to happen, you have to write original content, as this would give you more exposure. For example, Google has become stricter when indexing websites. If they find out that your content is nothing, or plagiarized they might penalize you. This would waste your hard work and would have a negative impact on your website. . On the other hand, if you make it a point that you only post high-quality content that is 100% original, then Google will reward you accordingly. This will improve your site’s ranking and have a positive impact on lead generation for your business.
Refrain from rehashing and reposting the same posts, this would never be considered as original and the effort will not produce results.
2. Utilize the Internet
In the world we live in today, there’s no doubt that the majority of people use the Internet. So, why not take advantage of this?
Buzzsumo is a great tool to research topic ideas. If you search a topic, they will show you the most popular articles on the subject. They measure this in terms of how many social media shares they receive (Facebook, LinkedIn, Twitter, Pinterest & Google+).
You could also do a quick search on Quora for commonly asked questions regarding general contractors. Once you have researched thoroughly, you can create posts that will answer their questions by creating the content in your blog and participating in the Quora forum.
3. Have a Purpose
The purpose of your website or blog is reader centered.
To determine your purpose, pay attention to these guidelines:
- Why is your blog worth visiting?
- What makes the information you provide special to your readers?
- Who is your customer and what information would be beneficial to them?
It can be your main purpose to enlighten homeowners about different maintenance tips, the cost and kinds of different insulation, why contractors should be licensed (examples) while the goal of your blog is to influence and build confidence with these people to hire you as their contractor.
4. Research Your Audience
“Who?” is a very important question when creating blog content. You have to determine who would be the target audience of your contractor blog. Ideally, your blog readers should be your customers or other firms which could provide you more outreach to other potential customers. So how you can attract these people? The answer is pretty simple, you have to offer what they like and what they are looking for. That means you need to create blog content that is not only useful, but relevant and important to the customer at the same time.
5. Come Up with Helpful Contents
Since you’ll be creating a general contractor blog, the contents you’re going to post on your page should help people find the right contractor for their needs. Aside from offering the basic maintenance tips, it would also be quite ideal if you can help them find the most reliable contractor that could handle their issue. This can be done by creating a post that tackles the things you should look for in a general contractor, as well as, the usual problems they have to fix.
6. Be Passionate with What You Write
General blog posts will help drive more traffic but great blog posts and creative content will drive better results. So when possible get creative and come up with a blog that no one has ever written about before or a blog with a new twist or even a humorous blog (How to pick the wrong contractor). Likewise, you can also consider trying different outlets aside from writing, such as publishing videos and info graphics. If you write content or have someone write content make sure you leverage that content to social media or other outlets to get the biggest bang for the buck.
Final Words
A blog could help you get a lot of customers, as you’ll be able to promote your business and showcase your expertise at the same time. Although it’s definitely a lot of hard work, if you consider the results you can get it’s definitely worth the effort. So, what are you waiting for? Create a contractor blog and let the whole world know that you exist and what you have to offer!
